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T-Mobile's Airport Flash Mob

Taustatiedot
This is a video of a flash mob demonstration in an airport. It is a T-Mobile commercial.
Käytetty tekniikka
Activate Emotion
Tämä on mediavaikuttamista, koska
This flash mob symbolizes the importance of family and coming home. This is an example of guerrilla marketing, considered a form of propaganda, as it involves audience participation and utilizes social media to spread the word.

Comments

  1. user-avatar
    Michelle
    Su, 11/12/2017 - 09:35
    Michelle
    I was drawn in and wanted to know what they were promoting or marketing. This was a very interesting ad, a little long but none the less very interesting and made me want to replay it again and again.

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