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SMART Car's Poop Tweets
Taustatiedot
This video describes a viral marketing campaign by Smart USA, showing how the car company responded to negative Tweets with their own messages about the strength of the cars, delivered in a humorous way using social media.
Käytetty tekniikka
Respond to Audience Needs
Tämä on mediavaikuttamista, koska
This is viral marketing through social media. It's beneficial because the company is directly responding to its critics.
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