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Ikea's Facebook Showroom
Taustatiedot
This is a video about the success of a Facebook viral marketing campaign, where people win furniture for tagging themselves in photos that feature Ikea products.
Käytetty tekniikka
Respond to Audience Needs
Tämä on mediavaikuttamista, koska
The approach to viral marketing flatters the customer and uses their social networks for marketing purposes.
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