RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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He's Right You Know
Background Information
This shows an example of how ordinary people participate in political discourse through making and sharing memes. The meme combines a political poster featuring William Yang, who is running for US President. Yang wants to replace welfare with a basic living income for all Americans because he recognizes how technology is changing the nature of work and society. The bottom image is the actor Morgan Freeman, who routinely plays roles of the "wise old man." Combining these images is an interesting way to show support for Yang.
Technique Used
Activate Emotion
This is propaganda because
It is a political meme that connects emotionally to voters who are attracted to Yang's liberal ideas but fearful that Yang is not a viable political candidate - ie is not electable.
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