RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Selfless Giving

Background Information
In this advertisement a man from Thailand is shown who does multiple acts of kindness for many others, all while getting nothing in return but emotions such as happiness. At the end the Car Insurance company who made the commercial is shown.
Technique Used
Activate Emotion
This is propaganda because
This ad pulls on emotions throughout its entirety, then pulls you back to the insurance company who made it. This is done so the viewer can relate their feelings back to this company.

Comments

  1. user-avatar
    Dana
    Mon, 04/03/2017 - 20:31
    Dana
    The commercial tug at heart's strings. It makes the car company name seem honest and good, even though it has literally nothing to do with cars.
  1. user-avatar
    Reilly
    Mon, 04/03/2017 - 20:33
    Reilly
    I feel as though this ad was very affective. It brings many types of emotions throughout the ad. It shows how this man gives back to everyone and not gets any thing back in return. By doing this act of kindness he was able to get a homeless child into school. This is why I thought this ad was very benefital
  1. user-avatar
    Emma
    Mon, 04/03/2017 - 20:34
    Emma
    I meant to hit "beneficial" not harmful. This video pulls at your heart, it makes you want to give back and help others. This teaches you that when you make someone else's day or make them happy, you also receive joy. This will make you want to help others, and not be selfish.
  1. user-avatar
    Owen
    Mon, 04/03/2017 - 20:34
    Owen
    This is by far one of my favorite ads. This needs to be televised in English. This made me feel happy, like I needed to do more good things in my life. Im not familiar with this company but I would definitely be more compelled to give them my business after seeing this.
  1. user-avatar
    samuel
    Mon, 04/03/2017 - 20:37
    samuel
    This video is effective because the video shows what generosity can change a persons life with out getting anything in return.
  1. user-avatar
    daniel
    Mon, 04/03/2017 - 20:38
    daniel
    I thought that this commercial was very helpful and could teach the world a lesson on whats right and whats not important. It was beneficial because you see the man every day doing things to help others and he receives nothing back. By the end of the advertisement you realize that he did receive something and it was emotion.
  1. user-avatar
    Will G.
    Mon, 04/03/2017 - 20:42
    Will G.
    This video shows how the man day goes every day. He helps others and gets nothing in return. He continues this every day. At the end of the commercial it shows a insurance. The Insurance company is trying to draw you in with a happy commercial.
  1. user-avatar
    Teagan
    Mon, 04/03/2017 - 20:45
    Teagan
    I rated this video beneficial because it shows how you can make the world a better place.This video made me feel joy and love because the guy gave even when he knew he would get nothing in return but love and happiness.This video me feel how I always feel when I give, even though I know i will get nothing in return but happiness.
  1. user-avatar
    katie
    Mon, 04/03/2017 - 21:33
    katie
    This commercial was extremely true and I think that is what will make people so much more aware and emotional towards this for. It is showing people that with love and generosity you get something that money can't buy, happiness.
  1. user-avatar
    Gillian Trackey
    Mon, 04/03/2017 - 21:33
    Gillian Trackey
    I think this is a good commercial to show how you get happiness in return for being kind, this helps the car company since now the people will remember this commercial, since it "tugged at the heart strings".
  1. user-avatar
    Carly H.
    Mon, 04/03/2017 - 21:34
    Carly H.
    I rate this ad beneficial because it's able to pull at your heart strings a little bit because of a man who constantly gives and wants no reward. The insurance company
    lours people i with this happy commercial to get them to buy the insurance.
  1. user-avatar
    Lydia
    Mon, 04/03/2017 - 21:36
    Lydia
    This commercial really makes you realize how much a simple kind act can do for someone's life, and in return you might not get money or become famous, but you'll feel better about yourself and happy that you helped make someone's day better.
  1. user-avatar
    Zoe R
    Mon, 04/03/2017 - 21:39
    Zoe R
    This commercial was very inspiring and very beneficial because it made you want to go out and make a difference in the world while expecting nothing in return.
  1. user-avatar
    Justin L
    Mon, 04/03/2017 - 21:40
    Justin L
    I rated this commercial as beneficial.This commercial made you sad and happy at the same time. The commercial was a great way for the insurgence companies to bring in business.
  1. user-avatar
    Cristina
    Mon, 04/03/2017 - 21:44
    Cristina
    I think this ad is beneficial because it shows that the man can be happy without getting anything in return from any of the people. It shows that happiness is the most important thing. The company uses this commercial to compare what they do as an insurance company to what happens in the commercial.
  1. user-avatar
    Eva
    Tue, 04/04/2017 - 00:38
    Eva
    This was an add that made me want to do public service and all around be a better person.
  1. user-avatar
    Abigail Bond
    Tue, 04/04/2017 - 00:39
    Abigail Bond
    The ad above had a majority of beneficial votes, it definitely pulled on the heart strings though because we see this man who appears average but he does all these acts of random kindness that lead to amazing things like the young homeless girl going to school. I definitely liked the ad because no matter who you are or who the ad is for it makes you stop, and think.
  1. user-avatar
    Kira Spedden
    Tue, 04/04/2017 - 00:41
    Kira Spedden
    This one definitely makes you want to cry and then you become happy and it is a call to action. This makes you think about what you could do better and that some have it so much harder.
  1. user-avatar
    Emily S.
    Tue, 04/04/2017 - 00:41
    Emily S.
    To me, this commercial was very touching. The commercial starts off, making the viewer feel bad for the homeless people, and the man who gives all of his life's savings away to make others happy. In the end you feel happy for the man, because all of his donations payed off in the end. Although the commercial was emotional and left me in a good mood, I don't believe that the commercial persuades me to buy the insurance.
  1. user-avatar
    Dylan Stapleton
    Tue, 04/04/2017 - 00:42
    Dylan Stapleton
    This propaganda shows a really nice guy doing nice things to persuade people to buy insurence. This will make people think this is a good company.
  1. user-avatar
    Lauren
    Tue, 04/04/2017 - 00:45
    Lauren
    I thought this add was very effective. It was trying to make people see that doing things for people gets you things that you can't get with money. It definitely made me want to good things. But, I noticed that the commercial was for insurance. If I was looking to buy insurance, this commercial would definitely sway my decision.
  1. user-avatar
    Isabella Hogan
    Tue, 04/04/2017 - 00:50
    Isabella Hogan
    The commercial was absolutely beautiful. However, seeing the life insurance at the end kind of ruined the emotional message. If this ad had been persuading consumers to share kindness, to do one positive thing for another human being, then this ad would be wonderful. This is not the case, as you are immediately brought to a life insurance logo.
  1. user-avatar
    Rachel
    Tue, 04/04/2017 - 01:18
    Rachel
    I think the fact that the insurance company used a heart felt sort of video for their company worked really well. The only thing is that I had no clue it was an insurance company who made it until I read the description.
  1. user-avatar
    Angelina
    Tue, 04/04/2017 - 01:19
    Angelina
    This commercial doesn't necessarily have to do with insurance at all. It's emotional and then draws back with the insurance name.
  1. user-avatar
    Shauna Curran
    Tue, 04/04/2017 - 01:20
    Shauna Curran
    This commercial is advertising life insurance nut it is also showing that people who do everyday helpful and generous things do not gain wealth or popularity. It is showing that even though you give you might not get back money but you will get beak happiness and the chance to help others. This commercials audience is directed toward families and any adult.
  1. user-avatar
    Chloe Stone
    Tue, 04/04/2017 - 01:22
    Chloe Stone
    This video is very sad, but has a very happy ending. This man helps others while gaining barely anything in return. He doesn't become famous, or get any money. What he does get is happiness, gains new friends, and helps a little girl to go to school. This insurance ad did a very good job at tugging at the heart strings and making you want to do good things for people while showing that their company does good things for people too and that you should choose them over other companies.
  1. user-avatar
    Danielle
    Tue, 04/04/2017 - 01:25
    Danielle
    I think this is beneficial because it shows more about the kind people who don't receive anything from giving to others but continue to do it anyway. But, this commercial was for insurance which makes me want to think of it differently and it isn't as effective now.
  1. user-avatar
    Megan Irvin
    Tue, 04/04/2017 - 01:25
    Megan Irvin
    My rating compares to others because I was one of the 15% of people who believed that this video was mostly beneficial. I thought this video was mostly beneficial because it showed the importance of helping others. Although, you should look out for yourself as well, helping others can make a difference. In the commercial, the man daily helps, feeds, and donates to his society. He doesn't get anything in return, but he continues to help. In the end, the little girl, who was recently begging for money on streets, comes home from a day of school, which his daily donations helped to fund. Now this little girl is getting a proper education.
  1. user-avatar
    jessie
    Tue, 04/04/2017 - 01:26
    jessie
    I think that this add is very very effective. What the add was trying to do is to show you that doing good things for other people gets you things that money will never be able to get you. Doing good things can make you feel happy. This commercial I think was very beneficial add. This insurance company was trying to compare itself to the commercial saying it will make you happier.
  1. user-avatar
    Eli Schomp
    Tue, 04/04/2017 - 01:27
    Eli Schomp
    This ad connects to an everyday life of a person that does good things. The viewer can relate most likely to the commercial whether they were the one being helped or the one being kind. This ad triggers your emotions for the company.
  1. user-avatar
    Paul Dean
    Tue, 04/04/2017 - 01:28
    Paul Dean
    He is doing this for people and he does them everyday and he gets nothing back. This ad is very persuasive and it makes people want to do what he does because he gets good emotions back and that is all that e cares about.Not being famous.
  1. user-avatar
    Nevan
    Tue, 04/04/2017 - 01:33
    Nevan
    This ad doesn't really have anything to do with an insurance company and doesn't say anything about the company. However the company is using emotion to draw the viewers to their product.
  1. user-avatar
    Colleen
    Tue, 04/04/2017 - 02:09
    Colleen
    In this commercial, a man does the right thing everyday, hoping for nothing but the happiness of others in return. This commercial made me feel lots of joy and optimism on life. Also, it made me want to do these little things each day.
  1. user-avatar
    Grace
    Tue, 04/04/2017 - 02:12
    Grace
    This commercial doesn't tell you until the end that it is for an insurance company, it just lets your emotions take over your critical thinking. This form of propaganda can be very powerful because people often make different decisions when their emotions are in control.
  1. user-avatar
    Sofia Dixon
    Tue, 04/04/2017 - 02:13
    Sofia Dixon
    The ad doesn't tell people about how good their company is or how it will help you. But it shows how love and emotion is much more important than money. You can't buy emotion. This ad shows what you can receive from doing something good for others.
  1. user-avatar
    Max
    Tue, 04/04/2017 - 02:14
    Max
    I found that to be a really good ad. It definitely pulled on peoples emotions and made them think abut how thy could help their community a little more. It also is saying how if you do something you don't always get money or be famous your just become more happy and higher spirited. This is intended for older people to maybe contribute more.
  1. user-avatar
    Ellie Romeo
    Tue, 04/04/2017 - 02:14
    Ellie Romeo
    This advertisement definitely pokes the heart, and makes you think about your choices in life. This man doesn't value money, but happiness. He continuously serves people, and what he gets in return is happiness. Amazing! I think that these people making this ad were very smart to use the tools they did, targeting the hearts of caring people.
  1. user-avatar
    Olivia Ruschioni
    Tue, 04/04/2017 - 02:14
    Olivia Ruschioni
    The purpose of this ad is to get people to be kind to one another and those in need. If you help people, kindness comes back your way. i think the target audience is everyone. It encourages everyone to be kind.
  1. user-avatar
    Will S
    Tue, 04/04/2017 - 02:16
    Will S
    I thought this made everyone very happy and it was very well made. I think it was intended for everyone. What they didn't show was the car insurance company until the very end because the car insurance company had no relation to the story.
  1. user-avatar
    Humza
    Tue, 04/04/2017 - 02:18
    Humza
    It tries to get to our emotions so we can spend money on their company. It does not show how their company will help you. The audience might be people who are nice and care about the world.
  1. user-avatar
    Edward
    Tue, 04/04/2017 - 02:22
    Edward
    The target audience is everybody. This ad wants you to give and help everyone. It is very effective because it makes you want to help.
  1. user-avatar
    Devin R
    Tue, 04/04/2017 - 02:27
    Devin R
    This ad was targetted to everyone. They wanted as many people as possible to feel good inside and do the right thing. I do not think that this ad would help the company that made this ad, but it was still good. It impacts the people around us to be aware of what the right thing is.
  1. user-avatar
    RIslandGrrl
    Fri, 03/01/2019 - 14:17
    RIslandGrrl
    So glad I didn't rate this until after a trip to Bangkok! The Thai professionals I showed this to were almost offended by the message that it was up to individuals to fix the problems of society. Why, they asked, when the government has just spent millions(?) on memorials to their recently-deceased king, are there still stray dogs roaming the streets, children and single parents who have to beg for money for education, elders who still need to work physically difficult jobs or go hungry? Where are the government programs to prevent these situations? This ad won a best ad of the year award, and I just saw a State Farm insurance ad that looks like a US version of it.
  1. user-avatar
    Amy
    Thu, 10/24/2019 - 18:18
    Amy
    It promotes selfless giving and acts of kindness, and it shows their benefits in one's life. Although it attempts to tie this insurance company to giving and generosity, the compaby may be none of those things in reality.

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