RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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BP CSR Video Shows Gulf Clean-up

Background Information
Following the 2010 Gulf of Mexico Oil Spill, British Petroleum (BP) produced and broadcast several TV commercials aimed at communicating its concerns to the American people. Title: BP Gulf Coast Update: Our Ongoing Commitment
Technique Used
Simplify Ideas
This is propaganda because
BP "feel good" spot attempts to assure Americans that all is well and it is business as usual. Notice what is not said or shown? Obviously, a year out from the accident, when this ad aired, all was not well and is still not.

Comments

  1. user-avatar
    DP
    Thu, 03/19/2015 - 20:30
    DP
    This video made me think about how we are destroying our worlds, especially the oceans.
  1. user-avatar
    jadra
    Tue, 09/29/2015 - 00:55
    jadra
    benificial

    technique is emotion

    yes effective
  1. user-avatar
    Crash
    Tue, 09/29/2015 - 00:56
    Crash
    Beneficial

    Emotion technique

    Mostly effective
  1. user-avatar
    bailey
    Wed, 09/30/2015 - 05:13
    bailey
    This is emotional and very moving.

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