RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Background Information
Scissors, new trainers and new socks become impromptu tools for dealing with a school shooting. Created by Sandy Hook Promise and the famous ad agency, BBDO, this video sparks conversation about the rise of mass shootings in the US and how to prevent them.
Technique Used
Activate Emotion
This is propaganda because
Chilling depiction of school shooting creates fear and increases awareness of the problem of gun violence in the United States.
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