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China's #MeToo Movement
Background Information
In January of 2018, the “Me Too Movement” reached China, where feminist activists and propagandists have demonstrated the strategic efforts needed to run a social media driven campaign in the face of China's relentless and aggressive government censorship. When the hashtag #MeToo was blocked ands cubbed from the internet, members of the movement started using alternative phrases, such as “woyeshi,” the Chinese version of the iconic phrase. Social media users even started using a combination of the emojis for a bowl of rice (mi) and a rabbit (tu) to trick censors.
Technique Used
Respond to Audience Needs
This is propaganda because
This is simple imagery designed to bypass censors and communicate among the growing movement of women who have experienced sexual harassment.
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