RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

Translate to other languages

The "Controversy" of Immigration

Background Information
This video is the extended version of a Superbowl ad that was flagged as being too controversial to appear fully on air. In the video, you can see a mother & daughter journey through Mexico to get to the U.S. The production cues in the very beginning indicated that the mother and daughter were leaving behind their impoverished life and seeking a new/better place to live. The music that is played throughout the video is very optimistic and hopeful.
Technique Used
Activate Emotion
This is propaganda because
It initiates a reaction. Since this is a 84 Lumber commercial, a lot of people would expect the basic tools, wood, construction sites, that you would probably see in a commercial like this. It pulls the viewers in to thinking this looks like a show or documentary or something along those lines; however, they are thrown off when the 84 Lumber logo pops up near the end.
Source
Youtube

Comments

No Comments Yet

Share Your Ideas

Image CAPTCHA
Enter the characters shown in the image.

Share this content