RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Don't Let Cigarettes Control You
Background Information
This commercial, depicting a young girl who is addicted to cigarettes, is used as propaganda to prevent teens from smoking. It is played on channels, such as Nickelodeon, that have higher teenage viewership. The plot line of the commercial is mainly the girl "signing away" her freedom to cigarettes, indicating that she will be bound to them after smoking her first one.
Technique Used
Activate Emotion
This is propaganda because
The commercial leads viewers to believe that smoking cigarettes is a life-long, no escape commitment. Teens who do not already smoke may be more inclined to not after this commercial, and teens that may already smoke might be inclined to quit. While it can be argued that the commercial is used in a positive way, in order to promote better health in teens, it is still propaganda in the manner that the content is portrayed.
Source
The Real Cost
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