RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Marriage Registry
Background Information
The theme is "the winds of change." This is an ad about an Indian couple where the man explains that he will take the surname of the woman. Because in Indian Hindu marriages, women typically take the surname of the husband. The ad was seen as a form of empowerment by women.
Technique Used
Respond to Audience Needs
This is propaganda because
Women who get married are not legally required to take the surname of the husband. Some people in India think that women who do not take the surname of the husband are simply following Western fads. This is an example of a brand taking on the issue of gender equality in a form of "femvertising."
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