RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

Translate to other languages

Share the Load

Background Information
This campaign from Ariel detergent targets Indian middle-class people with a message about gender inequality. The family patriarch sees his daughter working so hard and decides to change his own behavior by helping with the laundry.
Technique Used
Activate Emotion
This is propaganda because
This shows how corporate businesses take on gender equality as a way to associate themselves with certain ideas that appeal to their target audience.

Comments

No Comments Yet

Share Your Ideas

Image CAPTCHA
Enter the characters shown in the image.

Share this content