RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Some Stairways are Everest
Background Information
This is an ad from the American Disability Association raising awareness to add more facilities for disabled people.
Technique Used
Activate Emotion
This is propaganda because
This ad can be considered propaganda because its evoking emotion on the audience to have them take action and add more facilities for those people that are not able to easily climb a staircase. This is a beneficial ad because its promoting awareness.

Less that human.
We think that it is effective.
the technique used was testimonial
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