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propaganda techniques

  • For Teachers
  • Propaganda Techniques
    time_emotion

    Technique: Activate Strong Emotions

    Propaganda plays on human emotions—fear, hope, anger, frustration, sympathy—to direct audiences toward the desired goal. In the deepest sense, propaganda is a mind game — the skillful propagandist exploits people’s fears and prejudices. Successful propaga

    attack opponents

    Technique: Attack Opponents

    Propaganda can serve as a form of political and social warfare to identify and vilify opponents. It can call into question the legitimacy, credibility, accuracy, and even the character of one’s opponents and their ideas.

    tech_respond

    Technique: Respond to Audience Needs & Values

    Effective propaganda conveys messages, themes, and language that appeal directly, and many times exclusively, to specific and distinct groups within a population. Propagandists may appeal to you as a member of a family, or your racial or ethnic identity,

    simplify ideas

    Technique: Simplify Information

    Propaganda may use accurate and truthful information, or half-truths, opinions, lies and falsehoods. Successful propaganda tells simple stories that are familiar and trusted, often using metaphors, imagery and repetition to make them seem natural or "true

Country
Is the Grass Greener Without Blue Crabs?
Is the Grass Greener Without Blue Crabs?
Rock the Vote same-sex marriage campaign
Rock the Vote same-sex marriage campaign
Second Amendment Emergency Meme
Second Amendment Emergency Meme
Islam Terror Truck
Islam Terror Truck
German political party's anti-muslim ad
German political party's anti-muslim ad
ATM "Out of Order. Your Money is now in Greece"
ATM "Out of Order. Your Money is now in Greece"
"Germany is my homeland" Political Ad
"Germany is my homeland" Political Ad
Anti-Mosque Graphic
Anti-Mosque Graphic
Traditional Values Political Ad
Traditional Values Political Ad
Equality Facebook Icon Graphic
Equality Facebook Icon Graphic
WWII Style Tea Party Poster
WWII Style Tea Party Poster
Vote Moderate
Vote Moderate
Whistleblowing Patriot
Whistleblowing Patriot
Mississippi Promotional Ad
Mississippi Promotional Ad
More Power Less Fear Rock the Vote Campaign
More Power Less Fear Rock the Vote Campaign
Anti Same-Sex Marriage Mailer
Anti Same-Sex Marriage Mailer

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©2015 Media Education Lab

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The Mind Over Media platform enables users to share examples of contemporary propaganda for educational purposes using crowdsourcing. Anyone can upload an example of propaganda and comment on it, considering its potential impact on public opinion. The translations and adaptations of this platform have been co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All Grant agreement no LC-00644630