RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Go Fourth

Background Information
This is a very good example of advertising propaganda. It is designed to speak to people’s feelings about the post-pandemic reality and hint about the company’s interests in addressing the full diversity of American beer drinkers, but especially alcoholics. Low on coherence and high on absurdity, it represents the state of being drunk as hell pretty well while hinting at a range of different political ideologies including some wacko fringe types.
Technique Used
Respond to Audience Needs
This is propaganda because
It activates strong emotions and links these feelings to the product, with the goal of reinforcing and validating your behavior— namely, your intention to get rip roaring drunk on July 4th.

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