Arie Campaign

The Aerie Real Campaign is moving along the lines of becoming a movement. The main factor they are fighting is the stereotypical model look that society has brought to our eyes. Seguin says, “the biggest challenge of the change has been unlearning institutional bad habits. If anything it was more of a mindset change,” she says. “As a company and an industry we’re just used to retouching a scar or covering a tattoo, and that might’ve been the hardest part. Making sure nothing was touched. The girls are beautiful on their own. It sounds hysterical for anyone not working in the business but that might’ve been the toughest part.” Their models are all diverse and different from each other. Many beautiful, “real” girls were chosen to be their models. When it comes to credibility they stick with their brand loyalty. In none of their ads do they use anyone who is famous. They take normal everyday girls and allow them to feel as if they are famous for the day. They are already doing such an amazing job by gearing this movement towards social media and word of mouth. The hashtag that was recently added, is a great idea because hashtags are used on all different types of social media and can be used by the every day social user.