RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Coca-Cola Christmas Happiness
Background Information
This Coca-Cola ad shows Santa drinking Coke and looking jolly.
Technique Used
Respond to Audience Needs
This is propaganda because
The ad associates Coca-Cola with happiness and merriment--something many people want to feel during the Christmas season. I think it is not harmful because you have the choice to drink it or not.
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