RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Background Information
This is a feel-good piece of beneficial propaganda with a positive message to remind parents how important it is to have dinner together. It associates the company name with a warm and fuzzy feeling.
Technique Used
Activate Emotion
This is propaganda because
This is an Australian public service announcement created by Mars Food, a large company selling candy and pet food. It was created by BBDO, an advertising agency and available on YouTube. People shared it through their social networks.

Comments

  1. user-avatar
    Sarah
    Wed, 2016-04-20 02:13
    Sarah
    I can't really consider this piece of propaganda harmful at all. I think it does provide a beneficial message to parents that most of the time kids enjoy having their families around the dinner table.
  1. user-avatar
    Cecillia BreeAnn Fisher
    Wed, 2016-04-20 07:06
    Cecillia BreeAnn Fisher
    This is one of my favorite commercials, I most definitely feel it is a beneficial form of propaganda. I would say this because it is instilling to viewers that family should be the most important part of our lives, the people we have, love and care for. That we need to take a step back and realize what we have instead of wishing for something unrealistic.
  1. user-avatar
    DCfitgirl
    Sun, 2016-04-24 03:52
    DCfitgirl
    As long as your family is heterosexual with kids, you can have dinner together. If your anything else, you are not included in the world. It's a very sad message if you ask me!
  1. user-avatar
    Matt Georgieff
    Fri, 2016-06-03 22:03
    Matt Georgieff
    This is a form of propaganda because eating together as a chance for everyone to catch up on the day and bond with each other.
  1. user-avatar
    jawea.d
    Sat, 2016-06-04 00:39
    jawea.d
    this qualifies by showing its important to have some family time. once in a while its good to have dinner and just talk about work,school and other things. the emotional appeal is plain folk their selling the message by showing be close to your family
  1. user-avatar
    jacqueline p
    Mon, 2016-06-06 20:54
    jacqueline p
    i like what matt said, eating with your family is such a great thing because those are the most important people in your life. everyone should want to eat with their family.
  1. user-avatar
    Hillary is Red
    Tue, 2017-01-24 19:51
    Hillary is Red
    its so creepy but amazing because i can imagine what america will suffer if he wins presidency
  1. user-avatar
    Alice G.
    Thu, 2017-02-02 08:06
    Alice G.
    I don't consider this harmful propaganda because, yes it's technically advertising a company, but it's also propagating good family values and just how families come together over a meal (aka this company's meal). Buts it's not harmful at all.

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