RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Background Information
People found that it was "tacky" for the chain to use such serious events as an advertising tool. They felt it unfair to try and use strong emotions associated with these tragedies as a way to drive in business and customer loyalty.
Technique Used
Activate Emotion
This is propaganda because
McDonalds launched an ad after the Super Bowl and Golden Globes that flashed images of its signs out front of their establishments that showed support during controversial and tragic events.
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