RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Background Information
This is a type of testimonial propaganda. It is testimonial because it uses a celebrity to help attract an audience to their product. It is beneficial for the company because lots of people know how successful Shaq was in basketball.
Technique Used
Respond to Audience Needs
This is propaganda because
This is Shaquille O'Neal. He is the face of Icy Hot. Icy Hot is a pain relief that takes place of a cream. Lots of people, athletes in particular, use Icy Hot to get rid of muscle and joint pain.

Comments

  1. user-avatar
    Chloe
    Ter, 2016-11-29 21:45
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    Ter, 2016-11-29 21:45
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    Ter, 2016-11-29 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    Ter, 2016-11-29 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    Ter, 2016-11-29 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    Ter, 2016-11-29 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    Ter, 2016-11-29 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    Ter, 2016-11-29 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    Ter, 2016-11-29 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    Ter, 2016-11-29 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    Ter, 2016-11-29 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    Ter, 2016-11-29 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    Ter, 2016-11-29 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    Ter, 2016-11-29 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    Ter, 2016-11-29 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    Ter, 2016-11-29 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Chloe
    Ter, 2016-11-29 21:46
    Chloe
    I think that using a Hall of Famer to be in the commercial can help athletes realize that it is useful for when they have sore muscles after working out or games and practices.
  1. user-avatar
    Liam Larkin
    Ter, 2016-11-29 21:53
    Liam Larkin
    I found this to be beneficial because it was a famous athlete saying that this benefits him, so it should benefit you.

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