RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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This is Not a Fire
Background Information
SIC Notícias is the Portuguese leading news channel. For its repositioning, we created a new brand concept and the launch campaign signature based on the most controversial themes of the day. Subjects that divided the public were approached from different perspectives, providing the viewer a complete and effective context for the whole story. This print advertisement was created by Moon, Portugal for SIC Notícias, within the category: Media.
Technique Used
Respond to Audience Needs
This is propaganda because
This news organization is trying to emphasize their ability to interpret events for the public.
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