RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Background Information
This is an Audi Superbowl commercial about gender equality, part of a "femvertising" strategy that positions the company as a moral agent in supporting gender equality.
Technique Used
Respond to Audience Needs
This is propaganda because
It seems to link parental love with gender equality and acknowledges parental guilt, linking these feelings to an automobile brand.
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