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BENEFICIAL HARMFUL
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BP CSR Video Shows Gulf Clean-up
Background Information
Following the 2010 Gulf of Mexico Oil Spill, British Petroleum (BP) produced and broadcast several TV commercials aimed at communicating its concerns to the American people. Title: BP Gulf Coast Update: Our Ongoing Commitment
Technique Used
Simplify Ideas
This is propaganda because
BP "feel good" spot attempts to assure Americans that all is well and it is business as usual. Notice what is not said or shown? Obviously, a year out from the accident, when this ad aired, all was not well and is still not.
technique is emotion
yes effective
Emotion technique
Mostly effective
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