RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Heineken Keg Commercial
Background Information
Heineken commercial features a female robot that is scantly dressed and dances / poses with the advertised keg
Technique Used
Respond to Audience Needs
This is propaganda because
The commercial is meant to appeal to an audience that would find the robot sexy and futuristic by using women's bodies as props, inhuman and interchangeable.
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