RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Dogs need #secondchances. Donate!
Background Information
This is an ASPCA sponsored ad from Facebook that appeared in 2015.
Technique Used
Activate Emotion
This is propaganda because
The ad is playing on emotions with a sad dog in bad living conditions. Asking if the dog deserves a second chance makes it personal by implying that your donation gives him a second chance. It's not harmful because it's showing a very real situation.
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