RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Carlsberg - The Danish Way
Background Information
It is linking the qualities of a culture to concepts of control, happiness and living the relaxed good life. He flatters his audience with a magical depiction of the beautiful lifestyle and links this to beer.
Technique Used
Activate Emotion
This is propaganda because
This video features a famous Danish artist who bicycles in an unusual way through Copenhagen. Only at the end do we realize that it is an ad for a beer, equating the special characteristics of Danish people to their beer.
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