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BENEFICIAL HARMFUL
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H&M Racist Clothing for Children
Background Information
This ad created by H&M activated emotion in the general public because it was thought of as racial insensitivity. This is a harmful form of propaganda because it ruined the company's reputation and angered many people.
Technique Used
Activate Emotion
This is propaganda because
In January 2018, the clothing company H&M released this ad on their website, featuring a black child wearing a sweatshirt that said "coolest monkey in the jungle."
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