RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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jobsDB - #icanbebetter Hong Kong advertisement
Background Information
This is a commercial produced by JobsDB in Hong Kong. It was published on 26 April 2017. The video shows how some of us may use busy as our excuse and spend less time with our close friends, families and pets.
Technique Used
Activate Emotion
This is propaganda because
The video is trying to influence the public by activating emotion. It aims at touches people's heart by showing the moving scenes where their friends and families are waiting for them. It also helps to create the emotion of sadness and regret we feel when growing up.
Source
https://www.youtube.com/watch?v=spmcu9GRqBA
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