RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
Translate to other languages
Open Happiness
Background Information
A 2009 Ad campaign that was launched by coca cola used the slogan "Open a Coke, Open Happiness." According to the chief marketing officer at the time, it meant "enjoying an ice-cold Coca-Cola and taking a small break from the day to connect with others".
Technique Used
Respond to Audience Needs
This is propaganda because
The advertisement uses its slogan to make a product synonymous with happiness and rest, something that everyone wants to feel and do.
Share Your Ideas