RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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T-Mobile's Airport Flash Mob
Background Information
This is a video of a flash mob demonstration in an airport. It is a T-Mobile commercial.
Technique Used
Activate Emotion
This is propaganda because
This flash mob symbolizes the importance of family and coming home. This is an example of guerrilla marketing, considered a form of propaganda, as it involves audience participation and utilizes social media to spread the word.
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