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propaganda techniques

    appeal to needs

    Tekniikka: Kohdeyleisön tarpeisiin ja arvoihin vastaaminen

    Tehokkaassa retoriikassa käytetään viestejä, teemoja ja kieltä, joka vetoaa suoraan ja usein pelkästään tiettyihin väestöryhmiin.

    tech_simplify

    Tekniikka: Tiedon ja ajatusten yksinkertaistaminen

    Informaatiovaikuttamisessa voidaan käyttää joko oikeaa ja paikkansapitävää tietoa tai puolitotuuksia, mielipiteitä ja jopa suoranaisia valheita. Onnistuneessa propagandassa kerrotaan yksinkertaisia tarinoita, jotka tuntuvat tutuilta ja vaikuttavat luotett

    tech_attack_opponents

    Tekniikka: Vastustajiin kohdistuva hyökkäys

    Tarkoitushakuista vastustajien mustamaalaamista ja leimaamista voidaan käyttää aseena poliittisessa tai yhteiskunnallisessa kamppailussa.

    tech_strong_emotions

    Tekniikka: Voimakkaiden tunteiden herättäminen

    Vaikuttamispyrkimyksissä käytetään hyväksi inhimillisiä tunteita – pelkoa, toivoa, vihaa, turhautumista, myötätuntoa – joilla ohjataan vastaanottajaa haluttuun suuntaan. Syvimmillään tunteisiin vetoava mediavaikuttaminen on manipulointia.

Country
Uncle Sam happily watching the violence happening in Hong Kong. However, BLM protests that were happening in America, they were seen as unacceptable.
Uncle Sam's Hypocrisy
3 healthcare workers in masks / extra protective gear against covid-19.
Stay Inside - Victory Begins At Home
A fit women holding the pill that will help you lose weight making it misleading since she is really fit advertising the pill. t
Misleading Weight loss Pill
An image showing a big red "X" over a phoen having the Tik Tok logo on it.
Ban Tik Tok
It whos an image of obama cartoon version showing him not pleasing to look at, holding a pot saying who wants seconds?
Obama and his empty promises
The image provided displays an advertisement for Converse sneakers. The ad displays newer styles as well as classics, and claims they are fit for every time and moment.
Converse is the Shoe for Anywhere at any Time.
Advertisement discussing tobacco use in e-cigarettes
Big Tobacco Ad
think Big
Think Big We Do - University of Rhode Island
Propaganda posters used to persuade populations to stay in during Covid-19
Covid 19 "Stay In" poster

We are not banning drag shows. We are protecting children from sexually explicit content in public venues. pic.twitter.com/rx0HWKnsTF

— Jack Johnson (@SenJohnson) March 4, 2023
Drag Show Ban

They just happened to find 50,000 ballots late last night. The USA is embarrassed by fools. Our Election Process is worse than that of third world countries!

— Donald J. Trump (@realDonaldTrump) January 6, 2021
Trump Propaganda
This screenshot depicts an Instagram Story advertisement promoting the brand Abercrombie and Fitch and their clothing.
Propaganda in Daily Life
Endometrosis clinical trial
Endometriosis Clinical Trial
Bloom Nutrition Propaganda
Bloom Nutrition Propaganda
its a picture that says ""stop global warming"
Stop global warming
saying how the future isnt looking good for us
the future is in our hands

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©2025 Media Education Lab

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  • OHJEET TIEDOSTOJEN JAKAMISELLE
  • TIETOA HANKKEESTA
  • TIETOSUOJAKÄYTÄNTÖ

The Mind Over Media platform enables users to share examples of contemporary propaganda for educational purposes using crowdsourcing. Anyone can upload an example of propaganda and comment on it, considering its potential impact on public opinion. The translations and adaptations of this platform have been co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All Grant agreement no LC-00644630