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propaganda techniques

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Propaganda Techniques

Technique: Activate Strong Emotions

Propaganda plays on human emotions—fear, hope, anger, frustration, sympathy—to direct audiences toward the desired goal. In the deepest sense, propaganda is a mind game — the skillful propagandist exploits people’s fears and prejudices. Successful propaga

Technique: Attack Opponents

Propaganda can serve as a form of political and social warfare to identify and vilify opponents. It can call into question the legitimacy, credibility, accuracy, and even the character of one’s opponents and their ideas.

Technique: Respond to Audience Needs & Values

Effective propaganda conveys messages, themes, and language that appeal directly, and many times exclusively, to specific and distinct groups within a population. Propagandists may appeal to you as a member of a family, or your racial or ethnic identity,

Technique: Simplify Information

Propaganda may use accurate and truthful information, or half-truths, opinions, lies and falsehoods. Successful propaganda tells simple stories that are familiar and trusted, often using metaphors, imagery and repetition to make them seem natural or "true

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Picture of girl in a comfortable lounge sweatshirt

NYT article titled "Study Finds 'Single Largest Driver' of Coronavirus Misinformation: Trump". Text cites Cornell University study finding Trump involved in 38% of coronavirus related misinformation.

Study Finds 'Single Largest Driver' of Coronavirus Misinformation: Trump

MasonB_PropExample

Left Riot Propaganda

Beau Biden was not a loser. pic.twitter.com/hwzlZrjh75
— Joe Biden (@JoeBiden) September 30, 2020

BIDEN DEFENDS FAMILY

Make America Great Again

Police force tearing down the BLM symbol.

Black Lives Matter

Joe wants to shut down the Country. I want to keep it OPEN!

Attacking opponents

Miracle Spring Water

When political views result in the suffering of another human being, they are no longer political views- they are moral choices

SHEIN USA advertisement - Gift Code Giveaways

Daily Life Propaganda

A student sitting at a desk wearing a mask. He’s is seen tied up by rope unable to move from his desk.

propaganda that you encounter in daily life

Propaganda that you encounter in daily life - Carolyn Salvatelli

donald trump meme

They're after you

National Lockdown Over Covid Is the Greatest Civil Rights Violation Since Slavery

Here’s how far down Fox News’ mobile site you need to scroll to get to a reference to the NYT Trump taxes bombshell, it’s even below “sponsored stories” — and even then the headline framed around him saying the story is “made up.” pic.twitter.com/dgbCj1G7eS
— Matthew Gertz (@MattGertz) September 28, 2020

Fox News & Trump Tax Returns

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©2015 Media Education Lab

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The Mind Over Media platform enables users to share examples of contemporary propaganda for educational purposes using crowdsourcing. Anyone can upload an example of propaganda and comment on it, considering its potential impact on public opinion. The translations and adaptations of this platform have been co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All Grant agreement no LC-00644630