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This uses celebrities and entertainment values to engage and inspire audiences. It's a form of beneficial propaganda created by people who see technology as a means to improve public education.
This is propaganda because
In 2015, XQ: The Super School Project launched an open call to rethink and design the next American high schools. On September 8th, a 1-hour documentary airs on 4 U.S. TV networks to urge for technology-infused educational reform.