RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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SMART Car's Poop Tweets

Background Information
This video describes a viral marketing campaign by Smart USA, showing how the car company responded to negative Tweets with their own messages about the strength of the cars, delivered in a humorous way using social media.
Technique Used
Respond to Audience Needs
This is propaganda because
This is viral marketing through social media. It's beneficial because the company is directly responding to its critics.

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