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propaganda techniques

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Propaganda Techniques

Technique: Activate Strong Emotions

Propaganda plays on human emotions—fear, hope, anger, frustration, sympathy—to direct audiences toward the desired goal. In the deepest sense, propaganda is a mind game — the skillful propagandist exploits people’s fears and prejudices. Successful propaga

Technique: Attack Opponents

Propaganda can serve as a form of political and social warfare to identify and vilify opponents. It can call into question the legitimacy, credibility, accuracy, and even the character of one’s opponents and their ideas.

Technique: Respond to Audience Needs & Values

Effective propaganda conveys messages, themes, and language that appeal directly, and many times exclusively, to specific and distinct groups within a population. Propagandists may appeal to you as a member of a family, or your racial or ethnic identity,

Technique: Simplify Information

Propaganda may use accurate and truthful information, or half-truths, opinions, lies and falsehoods. Successful propaganda tells simple stories that are familiar and trusted, often using metaphors, imagery and repetition to make them seem natural or "true

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@liamslunchbox
This is clearly the BEST way to cool down in the summer heat! 😎 #ad You gotta try this one out & share your own ways to cool off with dairy by tagging #HackTheHeat @undeniablydairy #UndeniablyDairy
♬ original sound - Liam Donafee

Undeniably Dairy

Wood Milk

@eathappierdietitian
Just a proud county girl sharing her love of potatoes #potatoesfuelperformance #potatorecipe #potatoes @potatogoodness
♬ original sound - Danielle, RD

TikTok Dietician

Aspartame & Social Media

MAGA Rap

South Carolina MAGA Country

Melanie the Immigrant

Scamalot

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The Mind Over Media platform enables users to share examples of contemporary propaganda for educational purposes using crowdsourcing. Anyone can upload an example of propaganda and comment on it, considering its potential impact on public opinion. The translations and adaptations of this platform have been co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All Grant agreement no LC-00644630