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Google: Loretta
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This ad was first released by Google during the 2020 Super Bowl, and I just recently watched it again as a part of a training exercise for my job as a tour guide. In the ad, a man tells his Google Home to save the memories he has of his life with his wife, Loretta.
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This ad activates strong emotions. I admittedly cry every time I watch this ad. It is trying to influence consumers to support Google and buy Google products. By utilizing a personal story, it makes it more relatable and personable to audiences, and the sadness factor of the ad makes audiences emotional and reminisce about times with their family.
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