Sony's White Playstation Ad

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Sony's White Playstation Ad

Dodatne informacije
This billboard is part of a 2006 ad campaign for Sony white handheld device.
Korištene tehnike
Simplify Ideas
Ovo je propaganda zato što
Visually this ad is pitting black against white using insensitive and violent depictions of race.

Comments

  1. user-avatar
    rahmierwilliams
    uto, 09/29/2015 - 21:19
    rahmierwilliams
    Why is the black person viewed as outdated or old?
  1. user-avatar
    Demonta Jordan
    sri, 09/30/2015 - 02:09
    Demonta Jordan
    I think its something against blacks , why i say that because play stations is mad black and they now are trying to make it white and got the white lady lady holding the black lady face like she are mad.
  1. user-avatar
    ChRichards14
    sub, 11/21/2015 - 07:48
    ChRichards14
    How on earth did this make it through a marketing department without red flags popping up? Incredibly racially insensitive.
  1. user-avatar
    Jonnyn22
    sub, 11/21/2015 - 10:23
    Jonnyn22
    I was clearly with the majority on this add. I can see in between the lines that there was definitely not intent to show outright racism in this add, but the point can be construed as a very racist billboard. I can think of many different ideas that would make this way less offensive. I can imagine that sony used this add to generate a response. I wonder if it worked.
  1. user-avatar
    Melissa R.
    čet, 06/02/2016 - 21:17
    Melissa R.
    This qualifies as propaganda because it is aimed torwards influencing the attitudes of a population forward some cause or position. This ad is harmful. Propaganda is selling this message by advertising. The emotional appeal would be appeal to force because it shows violence torwards another person/race. Or maybe something with Social rejection , if you don't get the new updated version you aren't so silly accepted , beaten up, rejected.
  1. user-avatar
    Melissa R.
    čet, 06/02/2016 - 21:17
    Melissa R.
    This qualifies as propaganda because it is aimed torwards influencing the attitudes of a population forward some cause or position. This ad is harmful. Propaganda is selling this message by advertising. The emotional appeal would be appeal to force because it shows violence torwards another person/race. Or maybe something with Social rejection , if you don't get the new updated version you aren't so silly accepted , beaten up, rejected.
  1. user-avatar
    Rosella G.
    pon, 06/06/2016 - 03:58
    Rosella G.
    It shapes perceptions on the race. It is harmful to the society. They are selling the message that the white person is more superior than a black person. The emotional appeal is self-esstem because it is insulting to the black people.
  1. user-avatar
    Brian Davis
    sub, 09/24/2016 - 01:51
    Brian Davis
    This ad is harmful because its comparing two different races to a playstation. Their saying the white playstation is better than black ones.
  1. user-avatar
    Jahliah
    sub, 09/24/2016 - 02:02
    Jahliah
    This picture shows a sign of racism because the lady in white is holding the black person's face which means that the lady in white thinks that she has more power over the black.
  1. user-avatar
    Danisha and keeshundra edwards
    sub, 09/24/2016 - 02:06
    Danisha and keeshundra edwards
    This piece of media can be harmful to blacks because it shows racism and discrimination between whites an black . It also can be viewed as whites have more power than blacks .
  1. user-avatar
    keeshundra edwards Danisha
    uto, 09/27/2016 - 02:03
    keeshundra edwards Danisha
    This picture contain racism because a white women dressed is chocking the black women that is dressed in all black . this picture shows discrimination . This a disgrace to society .

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