Lane Bryant ad featuring plus-sized models

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Plus is Equal

Dodatne informacije
This image is a still taken from the "Plus is Equal" advertising campaign developed by Lane Bryant, a plus sized woman's retail clothing chain. A similar print version of the ad debuted in Vogue magazine in September 2015.
Korištene tehnike
Respond to Audience Needs
Ovo je propaganda zato što
This ad strategically exploits the fashion and media industries' prejudice against plus-sized women. It attempts to shift the perception of plus sized women from inferior to equally as powerful and confident as their skinnier counterparts.

Comments

  1. user-avatar
    John Doe
    uto, 03/03/2020 - 23:09
    John Doe
    This could make larger women feel a little better, but most people would just ignore it.
  1. user-avatar
    Nathan M
    sub, 10/26/2024 - 17:15
    Nathan M
    This is propaganda, but beneficial. By casting a diverse set of women for the image and placing them in an outfit typically used for more traditionally coded "appealing" body shapes, it goes to show that no matter what you or your body looks like, it can be beautiful.

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