RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Liking is Helping
Background Information
This ad is part of China-based charity Crisis Relief Singapore's recent ad campaign “Liking Isn’t Helping". It depicts a mother and her suffering child surrounded by first-world hands offering them a "thumbs-up".
Technique Used
Activate Emotion
This is propaganda because
The ad mocks “Facebook Philanthropy,” a phenomenon where social media users simply ‘like’ and ‘share’ information on world crises. It seeks to illicit real, strong emotions- enough for viewers to really take action which is extremely beneficial.
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