RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Wireless Bungee Jumping?
Background Information
This is a video that went viral for Wireless Bungee Jumping. At the end of the video we realize that it was created by IKEA to promote their wireless charging collection.
Technique Used
Activate Emotion
This is propaganda because
This video activated emotion through amazement and wonder. This is the first time we thought we had seen someone bungee jump without a cord. This sense of wonder will make most people ignore that it was created by IKEA and fake.
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