RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Prince Dead - Too Fast
Background Information
This is an ad in the paper on April 22nd, created by chevrolet the day after Prince's death, featuring a red corvette. Appearing the day after Prince died, this was a nod to his song "Little Red Corvette". It is a tribute to the legend, but also an advertisement.
Technique Used
Activate Emotion
This is propaganda because
It appeals to our emotions as fans, and connects our grief and nostalgia with their brand.
This is harmful because Chevrolet is using a tragedy to advertise their cars and company name.
The ad is selling the message with the death of an idol.
Appeal to association because Prince was a well loved singer therefore Chevrolet is benefiting from his name. Appeal to pity is also present in the picture because Chevrolet wants the reader to feel bad for this tragedy
This is message is beneficial to the company, since it promotes their brand while also doing in a good light and also giving a small tribute to prince.
The company doing the propaganda is selling their message by using a car that pays tribute to prince, but they are also a car company, so by sending this message it will make people want to buy from their company more, and less from other companies.
The appeal the company is using is association, they are associating the positive symbol of prince withe their company.
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