RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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Beyonce Album

Background Information
This is an ad, seamlessly integrated into my Facebook news feed. This ad was created by the Beyonce camp, its goal is to invite you to join in on her one-hour musical event hosted by HBO. This appeared today during the special.
Technique Used
Activate Emotion
This is propaganda because
The example illustrates a play on emotions because of the content in the video. Beyonce shares a bunch of random lyrics, different scenes, and dark moments in the ad. She wants you to watch the special to in turn purchase the new album

Comments

  1. user-avatar
    Melissa R.
    Thu, 06/02/2016 - 20:41
    Melissa R.
    This qualifies as propaganda because it's trying to invite us to respond emotionally through the pictures and lyrics in the video. The video is beneficial for the artist but harmful in a way towards us. Propaganda is selling this message by using entertainment methods.The emotional appeal would probably be plainfolks because it shows the artist has problems like the rest of us .
  1. user-avatar
    Tavian B
    Thu, 06/02/2016 - 20:44
    Tavian B
    I think the ad does a great job when it comes to hype and propaganda. This ad makes you want to buy Lemonade or watch the HBO special
  1. user-avatar
    Alex S.
    Thu, 06/02/2016 - 20:53
    Alex S.
    This ad is pretty much telling you too go buy there new album for her cause so she can make more money too record more songs just to make even more money and possibly a #1 hit. Appeal to Force
  1. user-avatar
    alba s
    Thu, 06/02/2016 - 20:56
    alba s
    theyre trying to sell beyonce album. its in the middle because if people dont like that album they are wasting there money, but if they do like it its beneficial to them. they are selling the message by showing parts of the music video. appeal to authority or experts because shes famous and they are advertising her music
  1. user-avatar
    Cody h.
    Thu, 06/02/2016 - 20:58
    Cody h.
    This qualifies as propaganda because it gets your emotions moving, and gets you thinking about how this applies to life
    Beneficial, because it gets you thinking
    The propagandist is selling the message by showing thought invoking images
    it uses appeal to social fear and plainfolks, because it shows people with similar issues in today society
  1. user-avatar
    Deja C.
    Thu, 06/02/2016 - 21:43
    Deja C.
    This qualifies as propaganda because it is displaying the message for us that love Beyonce to watch and pay our money to see the videos she made. It is beneficial to her because she makes money off us paying to watch. But also harmful to us because we are spending money on it. Beyonce is selling this by taking bits from her videos and showing what the whole album is about. This is Associations because it is using Beyonce and her album for us to watch.
  1. user-avatar
    lucas b
    Thu, 06/02/2016 - 21:47
    lucas b
    The qualifies as propaganda because this ad is trying to get you to buy the album by showing dark emotions and moments about the album and also there trying to get you to watch the show
  1. user-avatar
    Gabe
    Thu, 06/02/2016 - 21:47
    Gabe
    This qualifies as propaganda because it trys to get your emotions going and raise your curiosity into the deeper meaning of the album and pulls you in by using strange visuals to grab your attention and makes you feel curious and sorry for beyonce
  1. user-avatar
    Khayla D.
    Thu, 06/02/2016 - 21:47
    Khayla D.
    1. The message qualifies as propaganda because it illustrates a play on emotions to watch the special, to buy beyonces new album.

    2. This is beneficial.

    3. Propagandist is sharing different lyrics, scenes and dark moments in the ad, to make people excited about her new music.

    4. The emotional appeal is plain folks. I say this because of the album is based on what you have gone through and describes you, then you will be more persuaded to buy the album.
  1. user-avatar
    DeLane Johnson
    Thu, 06/02/2016 - 21:49
    DeLane Johnson
    This message is propaganda by appealing to authority by showing viewers a very infamous singer and trying to persuade you to buy her new album. It it is harmful to people because it is persuading you to spend your money on Beyonce's album. They sell the album by providing a dramatic video including a famous singer.
  1. user-avatar
    Yaritza V
    Thu, 06/02/2016 - 22:03
    Yaritza V
    This video is a form of propaganda because it displays Beyonce's new album, telling us to go buy it. In ways this is harmful because everyone that does pay for it, falls in the whole system of propaganda which is the reason they do it. They sell the message by showing you bits and pieces of her new music that many people have been waiting for. Association, its displaying how great her album is and how you spend your money on it.
  1. user-avatar
    paul p.
    Fri, 06/03/2016 - 00:51
    paul p.
    -it is trying to get us to watch something
    -harmful it trying to get us to waste are time
    -it is using someone popular
    -fearful the creepy vibe on it
  1. user-avatar
    brian p.
    Fri, 06/03/2016 - 00:57
    brian p.
    1. because it tries to gain and keep the audiences attention for enough time to make them want to come back to watch the show
    2. neither harmful or benifitial
    3.by using quick 1 or 2 second jumps to show the bare minimum they can to keep the attention at the sane time
    4.id say a negative theme
  1. user-avatar
    Emma J
    Fri, 06/03/2016 - 00:59
    Emma J
    The message qualifies as propaganda by Beyonce promoting her new album and HBO special. I feel it is beneficial because it gives you a preview of what her album is about so people can buy it. The propagandist are selling this message by showing clips from her videos and saying short phrases that relate to the album. This video is showing an appeal to self-esteem by showing Beyonce. Beyonce is all about making yourself feel confident and you would assume thats what this album would be about too.
  1. user-avatar
    breyanabrand
    Fri, 06/03/2016 - 01:01
    breyanabrand
    It is propaganda because it attracts suspense towards whats going to happen if you guy her new album. It is harmful because it sort of forces you to want to buy into it. It is selling the message with her emotions, how she is whispering and how she is giving us clues toward her new album. This is an example of association because she is giving us clues so we will buy her album.
  1. user-avatar
    Kayla c
    Fri, 06/03/2016 - 04:47
    Kayla c
    This message qualifies as propaganda because it gives information about her new album and it is pursuing you to buy her album. I feel like it is beneficial because there are probably a lot of people who can relate to her situations and dark places and so if they listen to it them they could overcome their sadness and pain. The protagonist is selling the message by using someone who is famous even if it really was her choice they figure of if I use her than I could make more money off of this. The emotional appeal that is being used is appeal to pity because it is a sad time in someone's life so you would feel pity for them.
  1. user-avatar
    Kayla C
    Fri, 06/03/2016 - 04:56
    Kayla C
    This message qualifies as propaganda because it presents you information about Beyoncé's new album. I feel like I feel like it is beneficial because other people of all ages can relate to her situations. The protagonist is selling the message by her showing her emotions. The emotional appeal that is presented would be appeal to authority or expert because Beyoncé is a famous celebrity that it would sell more.
  1. user-avatar
    Melissa R.
    Fri, 06/03/2016 - 20:35
    Melissa R.
    I agree with Yaritza V. it is in a way harmful to the people that pay money to buy the album and watch the special on the television network because they fall into propaganda "trap". I want to add that this is beneficial to the artist, but other than that I agree.
  1. user-avatar
    Ashlyn B
    Fri, 06/03/2016 - 20:41
    Ashlyn B
    I think this message is propaganda because its telling you information about Beyonce's new album called lemonade. This video gives you an idea on what her album is about. It is beneficial because some women might relate to her feelings. They are selling the message by showing what beyonce feels like. The emotional appeal is authority or expert because she's famous and since she's famous more people will buy it.
  1. user-avatar
    Ashley H
    Fri, 06/03/2016 - 20:49
    Ashley H
    This is propaganda by promoting beyonce album. It beneficial because it gives you a sneak peak of her new album so you would want to see more to see more of the album
  1. user-avatar
    Deja C.
    Fri, 06/03/2016 - 21:38
    Deja C.
    I agree with Breyanabrand statement because this video is harmful because it does force you to buy it. And it gives suspense so that we do buy her album. I would like to add to breyanabrand's comment by saying that it is also harmful because Beyonce is getting money from us because we spend our money on it & she benefits off us.
  1. user-avatar
    jason b
    Fri, 06/03/2016 - 21:43
    jason b
    i agree with DeLane because its showing a famous person in a dramatic video and that its kinda persuasive but i dont think its too harmful to buy the album its your decision on spending the money or not
  1. user-avatar
    Khayla D.
    Fri, 06/03/2016 - 21:45
    Khayla D.
    I agree with Ashyln B. Some women would be able to relate to how beyonce felt in the video and the message is showing beyonces emotions. I also want to add that the message and video are both beneficial to the people buying it, people will be interested to buy it to see what's she's talking about.
  1. user-avatar
    Gabe
    Fri, 06/03/2016 - 22:17
    Gabe
    I agree with Bre Bre. I agree the video does cause suspense but I disagree that it is harmful and forces you to buy it. I think it intrigues you to buy it, not forces you
  1. user-avatar
    jacob. F
    Sat, 06/04/2016 - 00:24
    jacob. F
    the idea was in a creepy setting and was a little confusing of the meaning of what it was advertising i say its in the middle of harmful or beneficial
  1. user-avatar
    breyanabrand
    Sat, 06/04/2016 - 00:24
    breyanabrand
    I agree with Emma J. it express the music from beyonce's emotions and small clips from the video, it would bring out your inner confidence. it expresses your self esteem just as emma said, also associations, because it makes you wan to buy her album.
  1. user-avatar
    Jeffrey Pine
    Sat, 06/04/2016 - 00:48
    Jeffrey Pine
    The Purge? Satanism? WTH did i just watch couldn't they have just had people singing and dancing with her or something like WTH was this this promoted death thats what i got from it. its harm full it hurt my head and ruined my childhood. i have no idea how this had anything to do with a world premiere WTH is with all these weird ads. this video made me feel annoyed and wondering whats wrong with society. support my answer for 4? this video....
  1. user-avatar
    emma j
    Sat, 06/04/2016 - 00:48
    emma j
    I agree with Breyana Brand because it does make you wonder what her album is going to be like. I dont think that it forces you to buy it but it makes you want to buy it
  1. user-avatar
    Deven F
    Sat, 06/04/2016 - 01:00
    Deven F
    I agree with bre and emma it makes you wonder how the rest of her album can be and it wants you top buy it

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