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This image is from the NO H8 campaign that launched in 2008 after prop 8 was passed in California, amending the state constitution to ban same-sex marriage. This is their mission statement: "The NOH8 Campaign is a charitable organization whose mission is to promote marriage, gender and human equality through education, advocacy, social media, and visual protest."
This is propaganda because
It is a simple, straight-forward campaign that spreads the message of no hate. The goal was to get influencers, families, children, and anyone in between to use their voice to speak out against prop 8. It was certainly a beneficial piece, positively influencing public and government opinions.
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