RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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RSCPA - Beneficial propaganda
Background Information
This Is a poster used in the summer campaign for the RSCPA to raise awareness for animal cruelty. This is beneficial propaganda.
Technique Used
Activate Emotion
This is propaganda because
This is propaganda because it simplifies the information. Not all dogs will die in hot cars, and it does not state how hot a car has to be, however the message can be easily digested by the public and raises alarm.
As it says dogs die, not just get ill it activates emotion. Those who have their own dog will feel upset and will not leave their dog in a car after seeing this, and those who care for animals will also feel very upset and more inclined to act upon seeing a dog in a car due to knowing it may die.
This propaganda is beneficial.
As it says dogs die, not just get ill it activates emotion. Those who have their own dog will feel upset and will not leave their dog in a car after seeing this, and those who care for animals will also feel very upset and more inclined to act upon seeing a dog in a car due to knowing it may die.
This propaganda is beneficial.
Source
RSPCA campaign
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