RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Hong Kong tobacco packages
Background Information
Hong Kong government has adopted the pictorial health warning label on tobacco packages since 2007. It requires the tabacco companies to covering 50% of the main sides of the cigarette pack.
Technique Used
Activate Emotion
This is propaganda because
It uses a horrified picture with a rotten leg to warn the citizens about the negative effects brought by smoking. The picture and red color of the word about the harms evoke the readers' strong emotions.
Source
Hong Kong Council on Smoking and Health
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