RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Deaf Pepsi
Background Information
This is a commercial made for the target audience of deaf people. There are 360 million deaf people around the world. It's funny and it gives you good feelings about Pepsi since they seem to value and want to be relevant to all people.
Technique Used
Activate Emotion
This is propaganda because
It associates the company with positive feelings about people who have disabilities.
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