A two page ad spread by American Spirit tobacco celebrating Earth Day 2020.

RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"

BENEFICIAL HARMFUL

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American Spirit tobacco

Background Information
A two page ad, found in the April 2020 issue of Entertainment Weekly magazine, by American Spirit tobacco celebrating Earth Day 2020.
Technique Used
Activate Emotion
This is propaganda because
It attempts to make people feel good equating the brand with the Earth Day celebration. This campaign has already been targeted by the Campaign for Tobacco Free Kids --they distract by ignoring the fact that tobacco causes cancer and is highly addictive.
Source
Entertainment Weekly (magazine) April 2020

Comments

  1. user-avatar
    Arryn
    Mon, 10/25/2021 - 17:07
    Arryn
    It's trying to equate "Natural" tobacco and and picking up litter with being eco-friendly and spreading a positive message of their brand. It is ironic and misleading to associate one of the most littered things with Earth Day.

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