RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Forests for Life
Background Information
This seems to show a single tree in a forest that is littered with cut-down trees, The environment resembles a desert.
Technique Used
Simplify Ideas
This is propaganda because
It makes the impact of deforestation seem very dangerous and harmful.
Source
Ogilvy & Mather, Bangkok, Thailand
The men who were cutting the trees are using the shade it is providing.
pseudo-depth fallacy.
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