RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Adidas
Background Information
It seems to me that this type of advertising, where the products are seamlessly blended into a certain attractive lifestyle, functions as propaganda. You are not being invited to consider products and their attributes. It’s designed to bypass critical thinking.
Technique Used
Activate Emotion
This is propaganda because
It activates feelings that the company wants you to associate with the brand.
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