RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
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Go Vegan
Background Information
This is a commonly seen ad posted on buses. It writes: "Time is short. Be vegan right now to prevent a catastrophe. Stop the killing, end extreme climate change. Prevent disaster, and be the savior."
Technique Used
Activate Emotion
This is propaganda because
It appeals to fear, claiming that people need to go vegan to stop the world from ending. The ad uses language like "time is short" and "catastrophe" to create a problem that needs urgent action. The ad is misleading and over-exaggerating, as there is no scientific basis for this claim.
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