RATE THIS EXAMPLE FROM "BENEFICIAL" TO "HARMFUL"
BENEFICIAL HARMFUL
Translate to other languages
Get a Mac
Background Information
The ads play on perceived weaknesses of non-Mac personal computers, especially those running Microsoft Windows, of which PC is clearly intended to be a parody, and corresponding strengths possessed by the Mac OS (such as immunity to circulating viruses and spyware targeted at Microsoft Windows). The target audience of these ads is not devoted PC users but rather, those who are more likely to "swing" towards Apple. Apple realizes that many consumers who choose PCs do so because of their lack of knowledge of the Apple brand.
Technique Used
Attack Opponents
This is propaganda because
Apple realizes that many consumers who choose PCs do so because of their lack of knowledge of the Apple brand. With this campaign, Apple was targeting those users who may not consider Macs when purchasing but may be persuaded to when they view these ads.
Source
Apple
Comments
No Comments Yet
Share Your Ideas